Why blogging helps SEO

image from whatisseo
image from whatisseo

 

This is a really great video on blogging and SEO. For those of you that find the whole SEO concept difficult to understand, this video simplifies it for you.

What is SEO?

Image from Superdream
Image from Superdream

SEO is a word that every marketer and business hears about 24/7. Simply, Search engine optimization (SEO) is “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines,” according to Rand Fishkin.

image from Moz

If your not blogging, then you defiantly better start right now !!! A lot of people don’t understand why having a blog is so important for SEO.  Here are some reasons why blogging helps SEO

It helps drive traffic to your website

Every time you write a blog post, it’s one more indexed page on your website. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what content you’ve published that they should surface. You’re also strengthening your social reach with blog content.You are creating content that people can share on social networks like Facebook, Pinterest,  and Google+ .

 

Photo from Blogspot
Photo from Blogspot

Alway’s Include Search Terms in Your Post’s Title

The headline or title of your blog post is among the first things Google sees. Google         generally assumes the words that appear earliest are the most important, therefore choose you blog title carefully as it is the most important part when it comes to SEO.

Google Inslights is KEY!!

Google Insights is great for finding the key search terms. Google Insights is a web-based tool that compares the popularity of any search terms you want to know about. lets say you won a coffee shop and want to know if would-be customers are more likely to search for “café” or “coffee shop,” Insights can tell you which one is more popular.

 

 

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5 Tips For Creating Great Facebook Content

https://www.flickr.com/photos/smemon/
https://www.flickr.com/photos/smemon/

Without doubt there is an abundance of clutter and noise on social media. So what is it that makes one brand stand out from another? The trick really is to be engaging and overall make people want to read your content.Social media is about being social and doing it well. It’s not just about being on social media anymore, it’s about being valuable on social media and making people care about what you write. In an article written by Brian Solis the author of Engage and a leading authority in digital branding and marketing he said “In social media, just like in the real world, presence is felt”. Great content will lead to a great presence.

Here are my top 5 Facebook content tips

  1. Post content that people find Interesting

The key to developing a winning fan page that builds followers and pushes your business forward is to post content that genuinely interests your customers or clients. Make you content worthy enough to share and Interesting enough for the consumer to hit that like button.  Don’t be all business orientated, be consumer orientated. Building a stronger relationship with current and prospective customers is crucial. With a whopping 21,983,716 and likes and 66,289 shares, Nike is a brand that posts amazing, inspiring and definitely share worthy content.

This video had 71,758 likes and a staggering 43,134 shares

Screen Shot 2015-04-09 at 01.06.30

 

2. Use Engaging copy and Images

Imagery that is eye catching and Inspiring will make you stand out from the crowd and get more attention. Sharing images of your product or service is sure to get those likes and shares rolling in. Keep you posts short and snappy. Between 100 and 250 characters is recommended and sure to get engagement. Starbucks is one of my favorite brands when it comes to sharing images of their yummy frappachinos and ices lattes. The tone and mood of each image is so different each time.

https://www.facebook.com/Starbucks
https://www.facebook.com/Starbucks

3. Facebook Content Calander

This is a simple tip that can be over looked unfortunately. According to Search Engine Journal having a content or editorial calendar is essential to every marketer since they help with planning ahead, identify the key objectives you’re missing and keeping you on track.

4. Ask Questions !!

Visitors are much more likely to pay attention and respond to your posts if you address them personally and encourage them to get involved.Pairing your posts with questions is a great way to accomplish this. You’ll get more engagement and a better response if you post a link with a question or call to action, rather than just posting a link solo. Invite conversation whenever possible, with each post you do.

5. Listen Watch React !!!

In terms of new content,  look no further than the consumers themselves. Look at social mentions, whose talking about your brand, . Is it all positive or negative talk. Could a comment a consumer or competitor made make for an interesting new post.

 

 

 

The Future of Social Media is Mobile

Original Photo by searchenginejournal
Original Photo by searchenginejournal

This video is a must watch !!! Pretty much sums up everything to do with social media 🙂

 

I was at a really interesting marketing conference in UCC last week. At the conference was a panel of marketers, all with various backgrounds and stories on how they got into marketing. And while I was very intrigued with what all the marketers had said, there was one thing that Stephen Ryan Head of Marketing at Fota Wildlife Park said and that caught my attention . What he said was “ your mobile is your office”. It basically meant that your mobile is everything. He said I may take a picture of the lovely blue sky and sun at the park but may not necessary post that image today, I’ll store it in my phone and a week later when I’m on business and not even in the park and the weather is nice, i’ll tweet and Facebook that image.

A really Interesting tweet!!! Click on the link

When it comes to the word “SOCIAL MEDIA”  the term itself is beginning to feel dated; the communications it refers to have become so ingrained into our everyday existence.The crazy thing is we are mobile obsessed and mobile and social media is just a par of out everyday lives. Facebook’s mobile advertising accounts for 69% of the social network’s revenues According to Forbes, even the likes of Twitter are becoming a solely mobile friendly company now. 85% of Americans’ Twitter usage happens on smartphones, indicating that Twitter is becoming a mobile-only company and needs to build its business accordingly.

When we think of mobile marketing, we no long think of people staring at a PC, we think of mobile  because mobile is now and mobile is the future. There is an increase of people accessing social media apps such as Facebook, Pinterest, Chamber of Commerce Twitter and Tumblr through mobile devices. People are spending more time on these sites than they are using a desktop these days.

Almost all Internet traffic is through mobile phones now. According to nissat, many online channels allow viewers to subscribe to a person or a brand’s web presence, and the fire behind online fame burns via these social media channels. Facebook pages, Instagram accounts, Vine videos, Pinterest boards, Twitter pages, and YouTube portals all allow micro personalities to flourish.

Original Photo by searchenginejournal.com
Original Photo by searchenginejournal.com

 

 


My App Idea

app-1

The APPRENTICE competition is part of CIT’s innovation week. Not only is it a great chance for us marketing students to come up with a new app idea, but it also gets other creative innovative students to get their thinking caps on. Innovation is super important. Without innovation we have nothing. Coming up with new ideas is crucial in order for a business to succeed. The number of mobile app downloads expected to grow in the future is huge. App stores will be expected to meet the demand for the number, quality and range of apps that their customers need. In 2015 179,216 apps were downloaded. Statisca has forecasted  that 224,801 will be downloaded in 2016 and a staggering 268,692 will be downloaded in 2017.

 

Original photo by Nadar Agha
Original photo by Nadar Agha

The numerous amount or receipts in my purse is absolutely crazy. We all have receipts that we need to keep whether it is voucher receipts, medical, insurance, taxes etc. Wouldn’t it be wonderful if there was this app that allowed you to simply scan your receipt and store it, an app that would categorise your receipts. Well is that our application idea and it’s called “Scan & Store”.

Our approach to coming up with the idea was simple. We asked ourselves what app would be convenient for the end user, an app that I would use myself if available. We all found ourselves with the same problem, the problem being the numerous amounts of receipts at home and in our purses. It can be so easy to lose receipts and not be able to return an item to the store. That led to our app idea of “Scan & Store“. The idea was thought of by my fellow students Lauren, Laura and myself. All you have to do is simply scan the barcode on the receipt and it will automatically be stored and categorised.

The future….

Wouldn’t it be great if we never got receipts at all and they were just automatically sent to the app “Scan & Store”. Well if our app does well it most certainly has the potential for progression.