This is a really great video on blogging and SEO. For those of you that find the whole SEO concept difficult to understand, this video simplifies it for you.
What is SEO?
SEO is a word that every marketer and business hears about 24/7. Simply, Search engine optimization (SEO) is “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines,” according to Rand Fishkin.
If your not blogging, then you defiantly better start right now !!! A lot of people don’t understand why having a blog is so important for SEO. Here are some reasons why blogging helps SEO
It helps drive traffic to your website
Every time you write a blog post, it’s one more indexed page on your website. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what content you’ve published that they should surface. You’re also strengthening your social reach with blog content.You are creating content that people can share on social networks like Facebook, Pinterest, and Google+ .
Alway’s Include Search Terms in Your Post’s Title
The headline or title of your blog post is among the first things Google sees. Google generally assumes the words that appear earliest are the most important, therefore choose you blog title carefully as it is the most important part when it comes to SEO.
Google Inslights is KEY!!
Google Insights is great for finding the key search terms. Google Insights is a web-based tool that compares the popularity of any search terms you want to know about. lets say you won a coffee shop and want to know if would-be customers are more likely to search for “café” or “coffee shop,” Insights can tell you which one is more popular.